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Compass Visionary Series: Brands of the Future

What will brands be doing to drive societal change in 2030?

The new economy will be driven by businesses who do good and who build influential brands that inspire us to act for the good of people and the planet. B Corps are just one of the many ways that companies can structure their businesses from Day 1 to make a difference.

Three rock star leaders of this session are Aimee Marks, Founder and CEO of TOM Organic, Wells Trenfield, Director of Jasper Coffee, and Chris Tucker, Director of Kooks.

The evening will be facilitated by Alicia Darvall, Executive Director of B Lab Australia & New Zealand, who will find out what the rock stars think of brand evolution… 

  • Today - How are brands being used as voices for change? Why do some brands who advocate for social or environmental issues attract a bigger audience while others don’t?
  • And tomorrow - What will the top 10 brands of 2030 be? How can brands continue to inspire their audiences to participate in causes bigger than themselves?

Our Rock Stars

About Aimee

Aimee Marks is the Founder and CEO of TOM Organic – the leading organic feminine hygiene brand in Australia that is both good for the body and the planet. This August, TOM organic will launch a new product line - Tooshies by TOM will offer a range of planet friendly baby nappies and wipes. 

At just 29, Aimee is an impressive young entrepreneur who has received a number of awards including Telstra Young Business Woman of the Year Victoria in 2013, Australian Organic Young Leader 2014, topped Smart Company Magazine’s Hot 30 under 30 in 2015 and 2016 and recently, Aimee was awarded the Victorian Young Achiever Award.

Find out more about TOM Organic -

About Wells

Before Jasper Coffee, Wells was a lithographic artist and lecturer in painting and drawing. In a change of creative direction, he and his partner started Jasper Coffee in 1989. He has since opened 5 Iconic Melbourne coffee stores and 3 Toy Stores. 

Under Wells’ direction, Jasper Coffee has hit major milestones. In 2003, Jasper Coffee became Australia’s first Fairtrade Licensed Roaster and Organic Certified Roaster. In 2007, he worked to establish World Vision’s first commercial relationship - a hallmark partnership with Ethiopian coffee producers in Yirgacheffe. In 2009, it become Australia’s First 100% Carbon Neutral Coffee Company.

Find out more about Jasper Coffee -

About Chris

Not to be confused with one very talented American actor, Chris is the tallest of three founding partners of Kooks, Social Winery.

Focussed on ‘Good wine, doing good’ – Kooks is a purpose-driven company dedicated to supporting big hearted people to do something uncommonly good for others, making the world a more connected, lively and ultimately enjoyable place. A bit like the purpose of wine really.  

Proudly Australia’s first and only B-Corp wine company, Kooks has established long-term partnerships with Jetstar, Dan Murphy’s and The Grand Hyatt. Kooks is on a new mission to become the social lubricant of choice in USA and Asia, with the ‘Labour of Love’ label and a new endangered species focussed label ‘Wild Reserve’ in partnership with One Percent for the Planet, The Rainforest Trust and Pandas International.

Find out more about Kooks -

Our Facilitator

About Alicia

Alicia is Executive Director of B Lab Australia & New Zealand. She has over 15-years’ experience in senior roles for fast-growing, high-profile businesses and organisations. She has an established track record of successfully founding and managing business for the commercial and not-for-profit sectors. Alicia provides strategic support to entrepreneurs, assisting them to build on their values; engage with community and stakeholders and focus on measuring their impact. 

As Executive Director, Alicia is building a community of purpose-driven businesses that are Certified B Corporations; companies held to a higher standard of social and environmental performance, accountability and transparency.

Our Co Host

The event has been put together with support from B Lab Australia & New Zealand.

Find out more about B Lab -


Earlier Event: August 18
Compass Impact Opportunities Showcase
Later Event: March 15
MAP17 Info Night